At The Good Kooks, we’re more than just a surf brand—we’re a celebration of real surf culture, and we’re stoked to introduce our newest collection: The Core Lords Line.
This limited-availability line is a tribute to the spirit of surfing, blending high-quality materials with quirky, unique designs that are sure to turn heads.
And what makes this line even more special? The characters that bring it to life.
Let’s dive into the world of The Core Lords and meet the crew who embody the essence of our brand.
What is The Core Lords Line?
The Core Lords Line is our premium collection, designed for surfers who want more than just clothing—they want a statement.
Each piece in this line is crafted with attention to detail, most featuring embroidery that adds texture and a touch of artistry to every item.
These aren’t just clothes; they’re conversation starters, inspired by the ocean and the diverse personalities that make up the surf community.
Introducing the Core Lords Characters
1. Coconutz
Coconutz is all about the good vibes.
This character is the embodiment of chill, usually rocking Crocs in relax mode and kicking back with friends on the beach. Coconutz knows everyone, and everyone knows Coconutz.
Whether it’s at the break or the local surf spot, this outgoing personality is the life of the party.
But don’t let the laid-back attitude fool you—Coconutz is also the friend who’s there when you need them, bringing positivity.
2. Tranced Tiki
Tranced Tiki is your spiritual guide to the waves. With a vibe that says they’ve spent a little too much time in the sun, nothing phases this zen master.
Tranced Tiki operates on a higher plane of existence, offering a calm, spiritual presence both on and off the water.
Their best compliment on a wave? “Nice lil’ wave.”
Off the board, Tranced Tiki is a shamanic figure, full of soul and always ready to share some cosmic wisdom.
3. Palms
Palms is the organic, homegrown spirit of the crew. With a vibe that’s all about respect and laid-back living, Palms is often found hanging ten on mellow south swells, with sun-bleached hair and no cares.
Always down to burn one down and chill, Palms is the friend who brings peace and harmony to the group.
They’re the epitome of the natural surfer lifestyle—simple, relaxed, and deeply connected to the earth and sea.
4. Sneaky Snake
Sneaky Snake is the sly, seasoned surfer who’s been hitting the same break forever. They’ve got a reputation for showing up out of nowhere, catching the best waves, and then disappearing until the next swell.
Sneaky Snake might take your wave, but it’s all in good fun—after all, they’ve earned their spot in the lineup. Respect the OG, and you might just learn a thing or two about the art of surf stealth.
5. Shorebreak Chicken
Shorebreak Chicken is the daredevil of the bunch, always chasing barrels at the sketchiest shorebreaks and reef breaks.
With stories and scars to prove it, Shorebreak Chicken isn’t afraid to take on the waves that others avoid.
Found doing surf checks at the most treacherous spots, this character is the one everyone admires, even if they wouldn’t dare to follow. Shorebreak Chicken is all about the thrill, the chase, and the tales that come with it.
Why The Core Lords Line?
The Core Lords Line is for surfers who are tired of the mass-produced, logo-covered clothing you find at big retailers. We believe in quality, individuality, and celebrating what makes surfing unique.
With lightly branded pieces and designs that reflect the quirks and personalities of real surfers, this line is for those who want to stand out and express their true selves.
Each piece in The Core Lords Line is designed to be a favorite—whether it’s an embroidered hoodie that sparks a conversation, a tee that feels like it was made just for you, or a hat that’s as unique as the character it represents.
We’ve put our hearts into this collection, and we hope you’ll find something that resonates with you.
Get to Know The Core Lords At The Good Kooks
We’re all about embracing what makes surf culture special. We’re a small brand with a big passion for the ocean, the lifestyle, and the community that comes with it.
The Core Lords Line is our way of celebrating that culture, offering high-quality, unique surf apparel that’s designed for real surfers.
So whether you’re a Coconutz, a Tranced Tiki, a Palms, a Sneaky Snake, or a Shorebreak Chicken, there’s something in The Core Lords Line for you.
We can’t wait for you to check it out and join the crew.
Stay stoked, keep surfing, and remember—The Good Kooks is here to celebrate you, just as you are.
-Mahalo
;)
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