At The Good Kooks, we’re more than just a clothing brand—we’re a celebration of individuality, quality, and surf culture.
Our journey began with a passion for graphic tees, sparked by my first job at Pacific Sunwear (PacSun) at just 15 years old.
From orientation to brand managing in college, PacSun ignited my love for unique graphic designs, a love that has only grown over the years.
During high school, my friends and I took our creativity to the next level with our own t-shirt press. We made silly graphic tees for projects, events, and just for fun. Designing clothing has always been a joy, and now, I'm thrilled to share that passion with the world through The Good Kooks.
Inspired by the iconic graphic tees from PacSun and Zoomies—where exclusive designs were licensed and printed—we aim to offer something different.
At The Good Kooks, we believe that clothing should be an expression of your unique self, not just mass-produced fashion. We reject fast fashion and focus on quality, functional, and expressive pieces.
Our signature feature? A discreet ' ;) ' on most of our products. Can you find it?
It’s our way of letting you know it’s us behind the design, alongside our edgy graphics and high-quality materials. Simple and discreet.
We are especially proud of our The Core Lords Line, a limited availability collection that includes many embroidered products. Inspired by some of my favorite shirts, like an embroidered mushroom with a surfboard from a dope shop in Utrecht, Netherlands, the The Core Lords Line is all about offering you unique, conversation-starting pieces that you’ll cherish.
Whether you’re exploring our The Core Lords Line or rocking the The Kooks Line, you’ll find our clothes are lightly branded, high-quality, and packed with fun, quirky designs that celebrate the surf lifestyle.
The Good Kooks - A Surf Brand For Real Surfers
Thank you for joining us on this journey.
We hope you enjoy our brand, our clothes, and our blog as much as we do.
Mahalo and Many Blessings,
The Good Kooks Team ;)
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