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Writer's pictureTravis Rawls

Why Embroidery is the Next Evolution in Surf Fashion

When it comes to surf fashion, graphic tees have long been the standard. They’re bold, expressive, and have an undeniable cool factor. But as the world of surf style evolves, so does the way we express our love for the ocean, the waves, and the culture that surrounds them.


Enter embroidery—an elevated form of expression that adds a new dimension to the clothing we wear.


Here’s why embroidery products are the next big thing in surf fashion and how they represent an evolution from traditional graphic tees.


The Graphic Tees have always been a canvas for surf culture, with designs that tell stories of epic waves, memorable surf trips, and the laid-back lifestyle we all love.


But embroidery takes that storytelling to a new level. Each stitch in an embroidered design adds texture, depth, and detail that print simply can’t match. It’s like turning your favorite surf memories into wearable art.


When you wear an embroidered piece, you’re not just wearing a design—you’re wearing a story that’s been carefully crafted, stitch by stitch.


Quality and Durability


One of the main reasons embroidery is gaining popularity in surf fashion is its durability. The threads used in embroidery are resistant to wear and tear, which means your favorite surf-inspired designs stay vibrant and intact, even after countless sessions in the sun and surf. Investing in embroidered apparel is a way of ensuring that your surf stories are preserved for the long haul.


A Touch of Sophistication

While graphic tees are all about making a bold statement, embroidery adds a touch of sophistication and subtlety to your surf wardrobe. The raised texture and intricate detail of embroidered designs give off a vibe that’s both stylish and understated. It’s surf fashion that speaks volumes without shouting. Whether it’s a small embroidered logo or a detailed surf scene, these designs have a timeless quality that’s perfect for those who appreciate the finer things in surf culture.


The Personal Connection


Embroidery is also about personalization. Each embroidered piece feels unique, almost like it was made just for you. This sense of individuality is something that resonates deeply with surfers, who often see their gear as an extension of themselves.


When you wear an embroidered item from The Good Kooks, you’re not just wearing another piece of surf apparel—you’re wearing something that reflects your personality, your experiences, and your connection to the surf.


Why The Good Kooks Embroidery Stands Out


The Good Kooks, we believe in the power of self-expression.



Our The Core Lords Line, featuring embroidered products, is a testament to that belief. Inspired by some of our favorite shirts—like a certain embroidered mushroom and surfboard design from a little shop in Utrecht—our embroidery is all about celebrating the quirky, the unique, and the unforgettable moments that make surf culture so special.



Each piece in our embroidered collection is crafted with the same passion and attention to detail that we bring to all our designs. From surfboards to hibiscus flowers, our embroidered designs are more than just clothes—they’re keepsakes that capture the essence of what it means to be a true kook.



The Evolution from Graphic Tees


Graphic Tees will always have a place in surf culture, which is why we also offer a variety of graphic prints, but embroidery is the next step in that evolution. It’s for those who want more than just a printed design; it’s for those who want to feel the texture, appreciate the craftsmanship, and wear their surf stories with pride.


The Good Kooks is proud to lead the charge in this evolution, offering surf apparel that not only looks good but feels good too—on every level.



The Good Kooks The Next Generation of Surf Fashion


Whether you’re a die-hard graphic tee lover or someone who’s ready to embrace the sophistication of embroidery, there’s no denying that embroidered surf apparel represents a new chapter in surf fashion.




It’s an evolution that honors the past while pushing the boundaries of what surf style can be. At The Good Kooks, we’re stoked to bring you along for the ride. So why not add a piece of embroidered surf culture to your wardrobe today?


Trust us—once you do, you’ll never look back! Just like your first wave ;)


-Mahalo







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