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Writer's pictureTravis Rawls

Why Shopping Small Brands and Locally Matters: From A Surfer

In a world dominated by big retailers and mass-produced goods, there’s something special about shopping small and supporting local brands. Something we have seen first hand living in Maui Hawaii. Shopping locally uplifts the community, generates new ideas, and recycles throughout the community.


For surfers, who value authenticity, community, and a deep connection to the places they surf, choosing to shop small isn’t just a trend—it’s a lifestyle.



Here’s why supporting small brands and shopping locally makes a difference, especially in the surf community.


Supporting the Local Surf Community



When you shop with small, local brands, you’re investing directly in your community. These businesses are often run by fellow surfers who understand the lifestyle, the challenges, and the unique needs of their customers.


By supporting them, you’re helping to sustain the local surf culture, keeping it vibrant and authentic. It’s about more than just buying products—it’s about contributing to the community that shares your love for the waves.




Unique and High-Quality Products



Small brands take pride in their work, often producing unique, high-quality items that you won’t find at big-box stores. These products are crafted with care, reflecting the passion and creativity of the people behind them.


Whether it’s a hand-shaped surfboard, a one-of-a-kind graphic tee, or an intricately embroidered hoodie, shopping small means you’re getting something special—something that’s as individual as you are.


Environmental Responsibility


Small, local brands often have a stronger commitment to sustainability and environmental responsibility. They understand the importance of protecting the oceans and beaches that surfers cherish.


Many small businesses use eco-friendly materials, reduce waste, and prioritize ethical production practices. When you choose to shop with these brands, you’re making a positive impact on the environment, supporting businesses that care about the planet as much as you do.


At The Good Kooks, we Print on Demand to eliminate waste often seen at Big Retailers and Fast Fashion companies.


Keeping the Surf Culture Alive




The commercialization of surf culture by large brands can sometimes strip away its authenticity, reducing it to a marketing gimmick.


Small, local brands, on the other hand, are deeply rooted in the true spirit of surfing. They don’t just sell products—they share stories, celebrate the surf lifestyle, and preserve the traditions that make surfing more than just a sport.


By shopping small, you’re helping to keep that culture alive.




Personal Connection and Customer Service



One of the best things about shopping with small brands is the personal connection you can develop with the owners and makers.


We are passionate about what they do and are often more than happy to share the stories behind their products. This personal touch extends to customer service as well—small brands value their customers and often go the extra mile to ensure you’re happy with your purchase.


We practice Aloha, it’s a shopping experience that feels more human and less transactional.


Economic Impact



When you spend your money at a small, local business, a larger portion of that money stays within your community.


It supports local jobs, encourages entrepreneurship, and helps create a more vibrant local economy.


In contrast, spending at large, multinational retailers often sends money out of the community, contributing less to the local economy and more to corporate profits.


10% of Profits at The Good Kooks are donated to Ocean and Oceanic charities!


The Good Kooks: Celebrating Local With The Good Kooks,


We’re all about celebrating what makes surf culture unique.



We’re a small brand with a big heart, dedicated to providing high-quality, quirky, and lightly branded surf apparel that resonates with real surfers. We believe in the power of small businesses to bring people together, support local economies, and keep surf culture authentic.


Our products are designed to stand out from the mass-produced items you’ll find at big retailers. With a focus on quality, sustainability, and individuality, we offer clothing that’s not just an expression of your love for surfing but also a statement about the values you hold dear.


Whether it’s our The Core Lords Line or For the Kooks Line, you’ll find that every piece is crafted with care, creativity, and a deep respect for the surf lifestyle.


Giving Your Business to Small and Local Businesses


Shopping small and locally isn’t just a choice—it’s a commitment to supporting the things that truly matter. It’s about preserving the soul of surf culture, investing in your community, and choosing products that reflect your unique style and values.


At The Good Kooks, we’re proud to be a part of this movement, offering surf apparel that’s as authentic and individual as the surfers who wear it.


So next time you’re in the market for some new gear, consider shopping small—it’s a decision that makes waves in all the right ways.


-Mahalo for Tuning In

;)

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